Over the past seven years, I've helped both heritage brands and bold newcomers find their voice and tell stories that stick. Whether crafting social strategy that builds community or emails that drive conversion, I build brand voices that cut through the noise.

My work for major beauty brands and CPG companies proves that strategic messaging and deep storytelling aren't mutually exclusive - like my most recent project - turning a dog wellness brand into an unexpected slice of Palm Springs luxury.

When I'm not developing briefs or writing copy, you can find me testing new recipes, listening to KCRW, or building the perfect playlist. Speaking of which - here's what's on repeat lately.

Want to work together? Let's talk!